Seven Seas set for ITV national weather sponsorship
UK vitamin and health supplement supplier Seven Seas has secured a 13-month sponsorship deal with ITV national weather.
The campaign will include sponsorship activity for the brand before and after the national weather report, which is broadcast three times a day, every day.
Spearheaded by TBWA\Manchester and MEC, the campaign will feature current Seven Seas product ranges to begin with, and will launch a new series of adverts later in the year to promote new sub-brands.
Business development director Jason Spencer said: “ITV are delighted that Seven Seas will sponsor the National Weather bulletins over the next 13 months. The sponsorship offers impressive scale, and we look forward to working with Seven Seas to ensure they get the most out of this exciting partnership”.
The campaign is due to go live on 1 March.