British Heart Foundation Radley

Radley and British Heart Foundation continue partnership with ‘Mending Broken Hearts’ bag


By The Drum Team, Editorial

February 28, 2012 | 2 min read

Radley and the British Heart Foundation have announced that they are to continue their relationship, with Radley to unveil a version of its ‘Pocket’ bag in red leather, heart tag embossed with the BHF logo and the words ‘Mending Broken Hearts’.

The campaign will be fronted by British model and writer Laura Bailey, who has also just been announced as Radley’s brand ambassador and Face of its Spring/Summer 2012 campaign.

Lorraine Pringle, brand director at Radley, said: “Radley is delighted at the opportunity to once again help raise funds for the BHF, aiding their valuable work in saving lives. We are also thrilled to be able to work together with our current Brand Ambassador Laura Bailey to help raise awareness of this great cause.”

Both bag and mirror can be purchased individually and are priced at £99 and £19, with all profits going to the British Heart Foundation.

Amit Aggarwal, head of corporate partnerships at the BHF, said: “We’re delighted to be working with Radley on our Mending Broken Hearts Appeal. Scientifically, mending the human heart is an achievable goal that we hope to achieve in the next five to ten years. But we need to spend £50million to make this a reality and I can’t thank Radley enough for supporting us with this goal.”

British Heart Foundation Radley

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