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Miller Brands unveils campaign for Kozel with Roundtable

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By The Drum Team | Editorial

February 28, 2012 | 1 min read

Miller Brands has unveiled an outdoor proximity marketing campaign for Czech beer brand Kozel, created by Roundtable.

The campaign will start in London before expanding into other key UK cities including Liverpool, Edinburgh, Leeds, Glasgow and Manchester until the end of March.

The campaign is composed of bespoke posters situated close to stockists of Kozel, featuring a picture of the pub or its team and its location.

Lucy Jordan, director of customer marketing for Miller Brands, said: “Supporting the on-trade in developing its World Beer offer is key for Miller Brands. This unique campaign will help us interact with our target audience, and increase footfall and sales in outlets which sell Kozel.

“The World Beer category is in impressive growth as is the demand for premium draught 4% lagers2, which means there is a real opportunity for quality 4% beers like Kozel.”

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