Midlands agency launches new Print Handbook for designers and students


By The Drum Team, Editorial

February 28, 2012 | 2 min read

Warwickshire design agency The Media Collective has launched a second edition of its Print Handbook for designers and students.

The pocket-sized 24-page book "aims to remove the confusion and guesswork designers face when moving between screen and print".

The Media Collective sold over 6,000 copies of the first edition, with issues going out to 70 countries worldwide including Vietnam, Russia and the Seychelles.

The handbook was the brainchild of Media Collective designer Andy Brown, who said: “The first handbook came about when I was working on a particular job and wasn't sure what sort of rich black to use.

“I started searching for a publication that would give me an example so I could make my own educated decision, rather than just following what different people say, but after searching in vain I discovered there just wasn’t anything like that.

“That got us thinking about putting something together ourselves, and so the Print Handbook was born. The result was that it became so popular through worldwide sales that we actually needed to rush another much larger print run through to meet demand.”

The second edition includes examples of overprinting and how colours sit on coated and uncoated stock, a list of standard paper sizes detailed in millimetres, inches and picas, an explanation of the golden ratio, and a display of various types of paper folds.

Jez Currin, Creative Director of The Media Collective said: “Andy created the handbook out of a desire to help people reduce the mistakes designers might make when sending files to the printers.

“We’ve found that university can only teach design students so much, and in certain situations you just need to see things printed out to learn from them.

“The handbook also came out of a desire to give designers some examples so that they don't need to experiment on client projects, and enable them to be confident when sending files to the printers.”

You can find out more at www.printhandbook.com


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