Hearst campaign marks 125th anniversary
Hearst’s CEO, Frank Benack, has marked the publishing giants 125th anniversary by penning an open tub thumping letter to colleagues.
Recounting recent successes Benack observed that the firm’s revenues are now evenly split between print and digital media with the latter alone now approaching the company’s total revenue in its centennial year, 1987.
Benack extolled: “Hearst Magazines has never experienced a more exciting time. In the words of the company’s UNBOUND tagline, we see no limits for our brands. We’re expanding in key international markets, in new verticals such as digital marketing services and fulfillment services, and in our core print operations, now with the added brand power of Food Network Magazine and HGTV Magazine.
“We’ll continue to pursue new international launches and acquisitions—and extensions, like the recent move to publish ELLE China twice a month. We now sell more than 500,000 digital magazine editions every month—and we plan to reach one million this year. And our multifaceted relationship with Amazon will soon make the Kindle Fire editions of our magazines shoppable, linking readers from editorial to purchase in one click.”
Hearst has also mounted a 125th anniversary ad campaign with the tagline “Media that moves the world”.