FRAE Frozen Yogurt retains EntrePR


By The Drum Team | Editorial

February 28, 2012 | 1 min read

FRAE Frozen Yogurt has announced that it is retaining EntrePR, as it sets up for multiple openings in London in the coming months, including Kings Road Chelsea and Hammersmith, as well as Topshop Westfield Stratford and a second major High Street department store.

Gemma Massey, EntrePR founder, said: “I’m thrilled to be working with FRAE Frozen Yogurt as they expand. 2012 is set to be exciting year for the company as it establishes itself as London’s top frozen yogurt brand.

“We’re supporting FRAE Frozen Yogurt with an integrated PR campaign to drive awareness and develop the reputation of Donald and Martyn as entrepreneurs in the food & drink sector.”

The frozen yogurt brand, founded by Scottish ex-lawyers Donald Murray and Martyn Pollock, is set to reveal a new identity that has been created by design agency, Plant, to reflect the natural qualities of the product.

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