Former Hi-Media MD Edwards to head up WPP's Quisma new London presence
WPP owned GroupM has opened a London office for its performance marketing outfit, QUISMA, with former Hi-Media managing director Ellie Edwards, heading up the office.
The agency, which has 11 offices across nine countries, employs over 150 staff, specialising across a number of digital marketing areas, and working with over 500 international clients.
Edwards will take the role of managing director at QUISMA, and will be tasked with developing the agency’s reputation in the marketplace and leveraging its pan-European footprint.
Ronald Paul, CEO of QUISMA, said: “With 11 years experience, a string of successful launches across Europe and our own unique bespoke technology, the QUISMA Media Platform, we are ready to bring our market leading experience and technological superiority beyond the European mainland and into the UK market and take the industry by storm.”
Edwards added: “With the Performance Marketing sector in the UK growing as quickly as it is, clients are crying out for an agency that can offer every element of digital advertising on one platform and drive true ROI. QUISMA is this offering.”
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