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Bentley

Bentley Motors appoints marketing and product director

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By The Drum Team, Editorial

February 28, 2012 | 2 min read

Bentley Motors has appointed Stefan Büscher as marketing and product director.

In his new role he is responsible for all marketing and product activities, including brand strategy and development, digital marketing and CRM, live marketing, event management and the Bentley Collection.

Alasdair Stewart, member of the board for sales and marketing, said: “Stefan is a terrific addition to the Bentley team. With the recent launch of the new Continental V8 and a strong new model pipeline, it is an exciting and challenging time for the business. I am convinced that Stefan’s experience and vision will help us broaden awareness of Bentley and ultimately strengthen our market position world-wide.”

Büscher said: “Bentley is a fantastic brand so it was incredibly flattering to be asked to join what is already a very successful team. I have been amazed by the passion and commitment of everyone involved with the Bentley marque. My immediate challenge is to see how we can communicate that enthusiasm and passion to new customers. I look forward to working with the team and taking Bentley to the next stage in its success story.”

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