Arla Cravendale

Arla promotes Macaulay to brand manager of Cravendale


By The Drum Team, Editorial

February 28, 2012 | 1 min read

Arla Food has appointed Sophie Macaulay as the new brand manager of Cravendale.

Macaulay, who moves from the Shopper Marketing department of Arla Foods, will be handed the responsibility for the growth of the Cravendale brand and will replace assistant brand manager Liz Fletcher, who will take up a new job within the company.

Sam Dolan, senior brand manager for Cravendale, commented: “We’re really pleased to have Sophie join the team, she brings with her a wealth of shopper marketing insight as well as considerable knowledge of the retail and food sector. This is a really exciting year for Cravendale, we’re currently one of the youngest brands in the top 100 and we’ve got lots more in the pipeline to help us grow and become closer to being being a number one grocery brand.”

Arla Cravendale

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