VisitBritain pulls part of ad campaign following 'Breacon’ Beacons typo


By The Drum Team, Editorial

February 27, 2012 | 1 min read

VisitBritain is to pull part of its £25m marketing campaign promoting Britain, after some posters mistakenly called Brecon Beacons in Wales 'Breacon Beacons'.

The Countryside is Great posters featuring the error are in New York subway stations and in taxis.

VisitBritain has said that the error came from an earlier version of the Brecon Beacons creative, with the error picked up and amended in the UK.

However, it was said “Unfortunately it appears some of the incorrect images still went out with the first production run of our adverts by the advertising agency in America.”


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