VisitBritain pulls part of ad campaign following 'Breacon’ Beacons typo

VisitBritain is to pull part of its £25m marketing campaign promoting Britain, after some posters mistakenly called Brecon Beacons in Wales 'Breacon Beacons'.

The poster ad and, beneath, the typo

The Countryside is Great posters featuring the error are in New York subway stations and in taxis.

VisitBritain has said that the error came from an earlier version of the Brecon Beacons creative, with the error picked up and amended in the UK.

However, it was said “Unfortunately it appears some of the incorrect images still went out with the first production run of our adverts by the advertising agency in America.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.