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Thomas Cook Vouchers

Thomas Cook unveils customer reward programme with O-VOUCHERS

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By The Drum Team, Editorial

February 27, 2012 | 1 min read

Thomas Cook has unveiled a customer reward programme with O-VOUCHERS, giving customers discounts on travel-related essentials.

The vouchers, which can be redeemed in store, online and by mobile, include deals on fashion, electronics and luggage.

Open to holidaymakers travelling with any Thomas Cook company, the vouchers will be distributed through ThomasCook.com; via the Group’s eNewsletters and a new dedicated monthly email promotion; as well as with online confirmations, on the company’s web sites and to social media followers.

Richard Baker, managing director of O-VOUCHERS, said: “O-VOUCHERS is a new concept, which allows companies to identify and target specific audiences with offers that are directly relevant to their lifestyle.

“In the case of Thomas Cook, for example, that means reaching holidaymakers with a selection of hand-picked discounts at a time when they are already thinking about their travel-related purchases.”

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