The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Peugeot Drum News Auto

Peugeot brings in INITIALS as part of pre-launch campaign for 208 model


By The Drum Team | Editorial

February 27, 2012 | 1 min read

Peugeot has appointed INITIALS Marketing to run a pre-launch campaign for the company’s 208 model.

The appointment, following an 18-month, six-way pitch, follows the appointment of INITIALS Experience as Peugeot’s preferred agency for experiential activity, and will see the agency work alongside Euro RSCG, Euro4D, OMD and CMW on the prelaunch.

Details are you to be fully revealed, although it is known that activity will include digital, social media, experiential and above-the-line channels from April.

Chris Wareham, director and head of INITIALS Experience at INITIALS, explained: “The core campaign idea builds on the extensive research we carried out into Peugeot’s target market as part of the pitch process. It is set to put the 208 at the forefront of the minds of the consumer using the global ATL theme of ‘Bodydrive’, fusing both new and traditional media to deliver a compelling call to action.”

Peugeot Drum News Auto

Content created with:


About Initials

Initials is one of the UK’s fastest growing independent creative agencies.

Experts in branding & brand development, shopper & promotional marketing, experiential, content and digital solutions (LABS). The principles of strategic planning, creative origination and campaign activation are threaded through the five key areas of the business.

Providing elevated thinking for brands aiming to thrive in a challenging and ever-changing world; Initials marry focused planning with creative excellence to deliver considered, inventive and ambitious campaigns in both global markets and the UK.

Our approach, we call Precision. Unleashed

Initials. Precision. Unleashed

Find out more

More from Peugeot

View all


Industry insights

View all
Add your own content +