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Murdoch tweets 3.26m as sales figure for first Sunday edition of The Sun


By Stephen Lepitak | -

February 27, 2012 | 2 min read

Rupert Murdoch has revealed that the first Sunday edition of The Sun has sold 3.26million copies yesterday.

In a tweet, Murdoch confirmed his earlier claim that the title had sold over 3 million copies; "Amazing! The Sun confirmed sale of 3.260,000 copies yesterday. Thanks all readers and advertisers. Sorry if sold out - more next time."

Trinity Mirror's titles, The Sunday Mirror and The People are reportedly the worst affected, according The Guardian, with sales falling by between 15%-20%.

Early estimates apparently reveal that the People may have seen a week-on-week decline of 30% to around 560,000; while the Sunday Mirror may have lost as much as a quarter of its readership. approximately 1.3m. The Daily Star Sunday, is also said to have seen a sales decline of about 15%, to around 550,000.

Meanwhile, The Drum understands that the Scottish Sun sold around 9,000 copies more than Trinity Mirror rival the Sunday Mail, although at the time of writing that figure was unconfirmed. Early sales estimates apparently show sales of 323,000 copies of The Scottish Sun against 314,000 of the Sunday Mail.

Updated: A tweet from News International Scotland confirmed that estimated sales put the Scottish Sun at over 320,000.

Meanwhile, Meltwater Group has produced an infograph, working alongside Octopus Group, highlighting online opinions surrounding the launch of the newspaper (see gallery).

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