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By The Drum Team | Editorial

February 27, 2012 | 1 min read

Jaguar has unveiled a new global ad campaign, created by Spark44, to increase awareness of the brand.

Entitled ‘How alive are you?’, the ad takes a look at machines, before saying that Jaguar doesn’t click or buzz, but ‘roars’.

Adrian Hallmark, Jaguar’s global brand director, said: “In a world of mass market luxury, Jaguar cars stand out for the seductive effect of their design, their rich and warm luxury interiors and their arresting performance.

“Jaguar is a brand for luxury consumers who are contemporary and open-minded, sophisticated and daring, with a desire for authentic, high technology, aesthetic, independent brands. Our product lineup combined with the ALIVE brand direction will define Jaguar in the modern era.”

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Spark44

Spark44 was founded in 2011 as an antidote to traditional agencies. We give clients the creative impact and progressive thinking they need, but without the unnecessary costs. We call this Big Lean Thinking.

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