By The Drum Team, Editorial

February 27, 2012 | 1 min read

Jaguar has unveiled a new global ad campaign, created by Spark44, to increase awareness of the brand.

Entitled ‘How alive are you?’, the ad takes a look at machines, before saying that Jaguar doesn’t click or buzz, but ‘roars’.

Adrian Hallmark, Jaguar’s global brand director, said: “In a world of mass market luxury, Jaguar cars stand out for the seductive effect of their design, their rich and warm luxury interiors and their arresting performance.

“Jaguar is a brand for luxury consumers who are contemporary and open-minded, sophisticated and daring, with a desire for authentic, high technology, aesthetic, independent brands. Our product lineup combined with the ALIVE brand direction will define Jaguar in the modern era.”


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