HIS Hair appoints Peppermint PR to raise profile


By The Drum Team, Editorial

February 27, 2012 | 1 min read

HIS Hair appoints Peppermint PR to raise the profile of the Micro Hair Technique (MHT) scalp pigmentation technique, a form of cosmetic tattooing that gives the appearance of a short, cropped, ‘buzz’ hair cut.

Ian Watson, who came up with the idea when suffering alopecia and asking his sister-in-law and co-founder Ranbir Rai-Watson to draw dots on his scalp in the hope of creating a ‘cropped’ hair look, said: “Already, Peppermint has played an instrumental role in our expansion in the North West and has exceeded all expectations.

“The team has a fantastic track record in the health sector, particularly within the hair loss industry, and in a short space of time we’re seeing outstanding results for HIS Hair.”

Jean-Philippe Glaskie, joint managing director at Peppermint PR, said: “HIS Hair is a truly innovative brand and we’re thrilled to be working alongside such a rapidly expanding business. With its unique proposition, we’re confident HIS Hair will become a household name in men’s hair loss.”

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