Groupon expands relationship with Nokia as it is revealed 25% of vouchers were purchased via a mobile device
Groupon has announced that in the US in December, a quarter of vouchers were bought using a mobile device, with mobile app users increasing by more than three times from last December to over nine million.
The company has announced that it is going to expand its current relationship with Nokia, to bring location-based services to global customers.
Under the deal, it is planned to have the best Groupon app experiences for Nokia phone platforms, giving customers the chance to transact any time.
Mihir Shah, VP of mobile at Groupon, said: “Groupon continues to change the way people shop locally,” said. “As smart-phone adoption increases and the capabilities of our mobile products evolve, we look forward to harnessing the power of mobile to make it even easier for merchants partners around the world to run and market their businesses effectively.”