Electricity Northwest stakeholder engagement brief for Weber Shandwick North


By The Drum Team, Editorial

February 27, 2012 | 2 min read

Utility company Electricity North West has appointed Weber Shandwick North to direct its stakeholder engagement process, as it prepares to respond to Ofgem ahead of the regulator’s next price control review.

Weber Shandwick will be tasked with undertaking three key roles, communication the plan to stakeholders across the region, facilitating feedback and opinion and presenting their findings within a report.

The agency will aim to target a range of stakeholders through a series of tactical activities such as road shows and school visits, to highlight the increasing demand for electricity.

Alex Moore, head of communication at Electricity North West, said: "We are delighted to be working with Weber Shandwick North. Their enthusiasm and unrivalled expertise, matched with their experience, made them standout candidates.

"Stakeholder satisfaction has always been core to our business - we are committed to caring for our customers and value their opinion and feedback. With Weber Shandwick, we will ensure we develop effective ways to engage with each and every one of our customers, using activities that are relevant and appropriate, building on conversations already in place whilst creating new platforms for communication,” added Moore.

Jo Leah, managing director at Weber Shandwick North, added: “This is an important project to undertake as it will shape Electricity North West’s plans for the next 40 years. Through this stakeholder engagement programme, the distributor is ensuring that the money they have to invest is completely in-line with their customers’ needs and priorities.”

The corporate team at Weber Shandwick North will oversee the account, led by associate director Andy Poole and senior account manager Jo Cross.

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