Creative director Ben Hayward leaves Rippleffect
Creative director Ben Hayward has left Rippleffect after more than a decade with the Liverpool digital agency.
Hayward has been creative director for the last seven years and has worked on the company's creative output since its formative days in 2000.
He now intends to start his own venture.
Hayward said: "Being a key member of the team that took Rippleffect from the start to its current form, was a life changing experience.
"I now want to return to my roots and concentrate on delivering high-quality UX, creative and brand in a focused and dedicated environment."
Rippleffect's managing director, Ben Hatton, hopes to have Hayward's successor in place by the end of March.
Hatton told The Drum: "Ben's been with Rippleffect for a long time. He feels the time is right for him to do his own stuff and we respect that. We are actively looking to replace that role."
While Hayward leaves Rippleffect, two new faces are joining in the shape of Jeff Ashfield and Martin Clancy.
Ashfield, who has previously worked in account director roles at TBWA, McCanns and Reading Room, becomes Rippleffect's head of client services. He was most recently digital account director at The Raft.
Martin Clancy, a former head of marketing at Chester Zoo, joins Rippleffect's business development team.