By The Drum Team | Editorial

February 24, 2012 | 1 min read

PaddyPower has unveiled its new TV ad, Chav Tranquilizer, ahead of next month's Cheltenham Festival.

The ad is in the same style as the ‘Ladies Day’ ad which was banned by various broadcasters, in which the company shows a Facebook message about someone’s view on the festival, before going on to explain what they would do – in this case, about chavs ruining the event.

It is suggested that the best thing to do with chavs is "sort them out, veterinary style" to make sure that there is a "Chav free Cheltenham for civilised people...and the Irish!"

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