Only 10% of top online retailers have a tablet optimised site


By The Drum Team, Editorial

February 24, 2012 | 1 min read

Only ten of the IMRG/Hitwise Top 100 Online Retailers have a tablet optimised website, research from Somo has discovered.

The global mobile marketing agency also found that only 26% of the most popular sites on the web have an iPad app, with less than 20% having created Android tablet apps.

It was discovered that Tesco came out on top, as the only retailer that had several iPad commerce, publishing and enterprise apps, which PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites.

Nick Hynes, chief executive officer at Somo, said: “The astonishing thing is that almost half of the top online retailers haven’t even got a mobile website. This is very basic stuff. A well-built site does retailers the world of good, allowing customers to make shopping comparisons on their phones while in store, and browse leisurely at home on their tablet.

“These companies have to start looking at the role that mobile plays in their customer journey; at the moment they’re missing a trick.”

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