Channel 4 Deal or No Deal

MORE TH>N announced as new sponsor of Deal Or No Deal


By The Drum Team, Editorial

February 24, 2012 | 1 min read

MORE TH>N has today announced that it is the new sponsor of Channel 4 game show Deal Or No Deal.

From 1 March, the insurance company will have specially created 5, 10 and 15 second idents topping and tailing the show, as well as appearing before and after advert breaks. The MORE TH>N brand will be featured a total of eight times during each show.

The campaign, brokered by MediaVest, will initially run over a six month period to increase MORE TH>N’s brand awareness.

Dominic Grounsell, marketing director at MORE TH>N, said: “We looked at a number of sponsorship opportunities and felt that Deal Or No Deal offered us the perfect platform to raise awareness of the MORE TH>N brand to a wider audience. Deal Or No Deal is one of the most exciting and successful game show formats UK television has ever seen and we’re delighted to be associated with it.”

Channel 4 Deal or No Deal

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