Loving Outdoors hires Smoking Gun for PR


By The Drum Team, Editorial

February 24, 2012 | 1 min read

Online retailer Loving Outdoors has appointed Smoking Gun to handle its consumer PR.

The Manchester agency has been tasked with raising the profile of the outdoor equipment and apparel retailer amongst its target audience, with the aim of driving traffic to the website.

Loving Outdoors founder Scott Woodhead said: "The company has been growing organically to date but we have reached a point in our development where we are able to work closely with and support a PR agency to drive traffic to our site."

Smoking Gun's appointment follows the recent announcement that it had won another outdoors brand in Columbia Sport’s owned Mountain Hardwear.


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