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Greggs launches iPhone and Android app

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By The Drum Team, Editorial

February 24, 2012 | 1 min read

High street baker Greggs has launched its first app for iPhones and Android devices.

The free app, developed by digital agency Steel, allows customers to access the Greggs product menu and nutritional information.

It also details meal deals and discounts and allows hungry users to find their nearest store by GPS.

Graeme Nash, head of customer and marketing at Greggs, said: "We want our customers to find shopping with Greggs as convenient as possible and our new app is a really effective way of helping us to do that. We hope our customers like it."

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