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By The Drum Team | Editorial

February 24, 2012 | 1 min read

Visual effects company Carbon Digital and ad agency Hero have created a new TV ad for online gaming brand

The ad, which was shot over two days and produced using CGI in 10 weeks, will air from tonight.

Carbon Digital’s Creative Director and lead animator Paul McHugh said: "The brief was to achieve standout for in the fiercely competitive post watershed gaming market.

“We were tasked with appealing a female audience as well as the existing male gaming audience.

“The creative features a group of four friends driving through a city at night. The buildings that the friends drive past transform into slot games before their eyes.”