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Brit Awards The Oscars

Cake predicts Oscar winners from social media, following success in majority of categories in The Brits


By The Drum Team, Editorial

February 24, 2012 | 1 min read

Cake has unveiled its predictions of who will win in the Oscars on Sunday, using social media statistics.

The agency created its prediction list based on the volume of positive social mentions each nominee received, counted by views of YouTube and followers on Facebook.

Cake predicted the winners of The Brits before the award ceremony – and was correct in eight out of ten of its prophecies, calculated through the same methods.

Brit Awards The Oscars

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