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Weir Power & Industrial hires Zen for web brief


By The Drum Team, Editorial

February 23, 2012 | 1 min read

Weir Power & Industrial has appointed the Zen Agency to create a new microsite and email campaign for its Weir's Allen Steam Turbines brand.

Zen's brief is to design and execute an email campaign tempting enough to encourage those in key sectors to visit the website and learn more about the turbines.

Andrew Laviers, Weir's marketing intelligence and strategy coordinator, said: "This is an important activity which will raise Weir's profile within our target customer base in the context of steam turbines.

"As such Zen's ability to understand our needs and translate this into a well-designed campaign and information site will be key in its success.”


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