Telegraph Hill appointed to oversee The Voice UK digital work
Telegraph Hill, a social TV production company, has announced that it has won the contract to supply digital content and social media for the BBC and Wall to Wall’s largest commission, The Voice UK.
The Voice UK will bring the hit US format across the pond on March 24, airing on BBC1’s prime-time Saturday night slot.
It will see four famous vocalists, including Tom Jones and Black Eyed Peas will.i.am mentor budding artists.
With a heavy weighting toward social media the programme will dovetail with exclusive online video content to drive viewer engagement on Facebook, Twitter and bbc.co.uk/thevoiceuk.
Kat Hebden, Multiplatform Producer at Wall to Wall said: “We appointed Telegraph Hill based on its achievements in generating audience engagement for BBC Three’s Being Human. Given the team’s existing experience, we were confident that they could deliver a social media campaign that engages both the coach’s existing fan bases and the show’s audience.
“Despite The Voice UK not yet being on air, the team’s social media campaign is already proving a success with @BBCTheVoiceUK boasting 15 thousand Twitter followers alone.”