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The Sun

Rupert Murdoch announces Sunday edition of The Sun will be 50p


By The Drum Team, Editorial

February 23, 2012 | 1 min read

Rupert Murdoch has announced on Twitter that the price of the Sunday edition of The Sun will be 50p.

He said in the tweet: “Regular Sunday price for The Sun only 50p....and Saturday's Sun going down to 50p too! Great news for readers and the economy.”

In half an hour, the tweet received over 50 retweets.

It is said that the price had to be set by the end of the day to allow time for retailers to prepare pricing and bar codes in-store.

Yesterday, News International had told The Drum that the price had not yet been decided.

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