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Principles creates new International Eyewear website


By The Drum Team, Editorial

February 23, 2012 | 1 min read

Principles Agency has created a new ecommerce website for International Eyewear.

The site includes a frame finder tool that allows customers to find their perfect frame by size, colour, material, style and brand.

Andrew Douglas, IT director at Principles, said: "The website offers a number of features that are unique in this marketplace. For example, the ‘My Favourites’ section is a timesaver tool that customers can personalise through a unique login, place orders, check details on previous orders and create a favourite frames list for future consideration.”

International Eyewear's David Coe added: "It is much more than an online catalogue, rather an advanced online ordering facility. Through the new site, we can also build a better profile of our customers and understand their buying patterns, which will help us to improve and adapt the site over time."


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