Over-the-top sexy ad lands animal charity in hot water
An over-the-top sexy ad for an American animal rights group promoting veganism has caused a storm over claims that it is also promoting sexual abuse.
The ad from PETA - People for the Ethical Treatment of Animals - suggests that veggies put more oomph into a man's sex drive. It is at No. 10 on this week's Viral Video chart, with 934,000 views, reports AdAge.
Storyline: Peta has invented a "disorder" called BWVAKTBOOM to help sell young people the benefits of a vegan diet. (Spelled out, "Boyfriend went vegan and knocked the bottom out of me.")
The commercial shows a woman in a neck brace limping down the street and carrying a bag of vegetables as solemn piano music plays.
AdAge says, "We learn she's suffering from "a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star."
The campaign includes nine other videos from young people with bumps, bruises and sprains -- all the result of the increased sexual stamina their partners experience after switching to vegan diets.
Critics say the campaign trivialises domestic violence -- even sexual abuse.
Peta's case is that some studies connect impotence and lack of stamina with heart disease and high cholesterol- which are often linked to a diet that includes large amounts of animal fat.
Ad Age points out that the campaign's core claim -- that being vegan makes a person a dramatically better lover -- isn't supported by concrete evidence, but adds ,"Its target audience of sex-obsessed millennials might overlook that detail."