M&C Saatchi appoints Elspeth Lynn as executive creative director
M&C Saatchi has hired Elspeth Lynn from digital marketing agency Profero as group executive creative director.
Lynn has been executive creative director at Profero since August 2009. Before that she spent 10 years at Zig, an agency she founded and grew to 130 staff with clients including Unilever, Virgin Mobile and IKEA.
Lynn replaces Graham Fink, who left M&C in May to join Ogilvy & Mather China.
Lisa Thomas, CEO of M&C Saatchi Group UK, said: “Replacing Graham was always going to be very hard and it has taken some time. Elspeth’s experience and creative awards speak for themselves. We know that technology and advertising working together is the future and Elspeth has a rare combination of skills from both worlds.
"The interview process was extremely competitive, and we met some impressive people, but Elspeth’s creative drive and energy, coupled with her multi-platform expertise, made her the perfect person to drive the creative agenda across all M&C Saatchi Group disciplines."