LinkShare changes logo to reflect strategy of parent company Rakuten


By The Drum Team, Editorial

February 23, 2012 | 1 min read

LinkShare has announced today that it has changed its logo from “LinkShare, a Rakuten Company” to “Rakuten LinkShare” as part of the strategy to increase awareness of the Rakuten brand around the world as a leader in internet services.

Following this move, the company will now begin to adopt a more aggressive push into global markets.

Yaz Lida, president and CEO of LinkShare, said: “The new Rakuten LinkShare logo marks an important milestone in the evolution of the LinkShare brand.

“As Rakuten expands its global presence, the LinkShare platform will continue to drive results and create new opportunities for advertisers and publishers through increased market reach and additional services.”


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