The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 23, 2012 | 2 min read

The last ad for the Cadbury’s Creme Eggs Goo Games, created by Aardman with usual Cadbury agency Fallon, has been unveiled.

All the spots, which can be seen on the Creme Egg website, were filmed in four weeks, promoting Cadbury’s sponsorship of the Olympic Games. The agency said this timescale was achieved because of a huge production staff and ‘students wrapping eggs for us’.

The agency said: “This was our chance to take the previous campaign onto a new level, we wanted to create something epic and what better way to set the stage than at the Goo Games. Working from the scale of a real Crème Egg we built a huge stadium with an 800 egg capacity and a Velodrome with a 300 egg capacity.

“The main challenge was how we would produce hundreds of eggs, rig them to our sets and then animate them. Not to mention all the props used throughout the crowd such as colourful flags, vuvuzelas and cameras.

“Completing a total of 100 seconds of animation, a real accomplishment considering the amount of eggs in each shot and the complicated camera moves that were meticulously plotted out using our Animoko Rig.

“We’re really pleased with the final commercials and hope people will enjoy the Goo Games as much as we have.”

Cadbury London 2012 Olympics

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