The Associated Press changes logo after 30 years

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By The Drum Team, Editorial

February 23, 2012 | 2 min read

The Associated Press has changed its logo for the first time in 30 years.

The new visual identity was developed by the New York design firm Objective Subject. You can see how it compares with the old look in our gallery on the right.

"We have world-class content and world-class products and now we have the world-class look to go with them,” said Tom Curley, AP president and CEO.

“This new look, from logo to color system, translates to AP’s growing portfolio of digital products and platforms, and distinctively relays our role as the definitive source for news.”

Curley has worked to bring the company’s array of offerings – from content products in all formats to media services such as the software system ENPS and Global Media Services - under one look and feel since he joined AP in 2003.

The new identity system will be rolled out in stages throughout the next year, with first appearances on the upcoming new AP Mobile news app and on the first phase of a new AP.org website, which will go live in March.

New video, archive and images sites will follow in 2012 and also carry the new logo and look.

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