Publicis Groupe accelerates China expansion with UBS acquisition
Publicis Groupe has announced that it has purchased China’s U-Link Business Solutions Co. Ltd, a move which the French based advertising and communications giant believes will accelerate its Chinese expansion drive.
Headquartered in Shanghai UBS offers PR, events management, medical association relationships and brand management services and will become part of Publicis Healthcare Communications Group.
It will be renamed UBS Saatchi & Saatchi Health.
Nick Colucci, CEO and President of PHCG said: “The Chinese healthcare market is one of the fastest growing in the world. Adding UBS to our portfolio brings the Saatchi & Saatchi Health flagship brand to China, and will make PHCG one of the largest healthcare communications groups in the region.”
UBS co-founder Frank Xu will assume the role of managing director at the re-launched firm, he said: “We are excited to be joining the world’s leading healthcare network at such a pivotal time in China. Combining our expertise with the resources of PHCG will benefit our clients.”