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Creative team put their brains up for sale on eBay


By The Drum Team, Editorial

February 22, 2012 | 2 min read

For the first time ever, brains are set to be auctioned on eBay. Two advertising creatives are selling their brains to the highest bidder in an effort to attract the attention of creative directors, and subsequent job opportunities.

Surrendering control of the brains to the highest bidder on Friday morning are copywriter William Bernhardt, and art director Matthew Mifsud. The duo has recently left advertising agency VCCP, and have a large background experience, dealing with brands such as Suzuki and easyJet.

They hope that this unusual move will cut through their competition and give them the opportunity to work with creative directors, or anyone who needs, as they put it, ‘an award-winning idea’.

Bidding will begin on eBay at 10am on Friday 24 February, with the starting price at £1 each, and the Buy It Now price listed as £28,000 per brain. Bodies are, of course, free of charge.

Bernhardt said: “Creativity is in short supply across every industry and with corporations always on the hunt for one compelling idea that will help sell millions of products, we can provide a service that is not only unique but in high demand.”

More details on the brains themselves and the project can be found at the dedicated website Brains unLtd website.


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