The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 22, 2012 | 1 min read

Cadbury Dairy Milk has launched ‘Eye of the Tiger’ - the final online music video in its Keep Singing, Keep Team GB Pumped campaign.

Building on Cadbury’s sponsorship deal with the Olympics, the video sees fans throughout London, Glasgow and Liverpool going to recording studios to sing in support of their local Team GB hopefuls - Tom Stalker (Liverpool), Lee McConnell (Glasgow) and Ashley McKenzie (London).

Stalker, Team GB boxing hopeful, said: “It was awesome being part of the shoot and of the Cadbury Dairy Milk Keep Singing, Keep Team GB Pumped Campaign.

It’s a really exciting time for us and knowing that we have the support of the nation makes such a difference. To be involved with something special like that and have loads of fun at the same time was great. I'm so grateful for Cadbury's support of Team GB.”

This is the sixth Keep Singing, Keep Team GB Pumped video by Cadbury, and was produced by PrettyGreen.

Cadbury London 2012 Olympics Dairy Milk

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