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Autocar launches new-look magazine and corresponding app

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By The Drum Team, Editorial

February 22, 2012 | 2 min read

The first issue of Autocar’s new-look magazine goes on-sale today, flaunting a bolder and updated appearance and changes to the content inside.

Changes to the magazine include longer-length columns from popular columnist Steve Cropley, increased space for news and pictures, new layout and content for the Autocar ‘road test’ section and more space in the used car section too.

Other changes will include a ‘refreshed’ appearance throughout the magazine, and new sections too – the back section of the magazine will house a ‘Deals’ segment focusing on new and used car information and advice.

A new column will also appear, from Colin Goodwin, who will be writing open letters to industry management.

Alongside the re-design, Autocar have also launched its mobile app, a page-turner app available from the Apple newsstand. The app is free, with each issue costing £2.99 to download.

Autocar editor Jim Holder commented, “The key aims of the redesign have been to add clarity, convey authority and maximise Autocar’s unique strengths.

The new-look Autocar has been a fusion of team opinion and reader research and feedback. The Autocar road test is synonymous with setting the benchmark industry road test opinion and the new layout will include more details of in-car technology, a cleaner, uncluttered layout and a more direct verdict.”

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