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TV ad for The Sun on Sunday to launch during The Brits

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By The Drum Team, Editorial

February 21, 2012 | 1 min read

A TV campaign for The Sun’s new Sunday edition is set to launch during The Brit Awards tonight, created by WPP, it has been revealed.

As part of a £3m marketing push, the ad will run during the award show on ITV, before being rolled out onto other channels, with the tagline "In Britain the Sun comes out every day."

According to The Guardian, a print ad reading "four days 'til The Sun day" will appear in The Sun tomorrow.

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