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Stella Artois

Stella Artois highlights its 600 year history in latest ad campaign


By The Drum Team, Editorial

February 21, 2012 | 2 min read

Stella Artois has released its new outdoor advertising campaign, focusing on the quality and heritage behind the brand.

The latest advert aims to focus on the 600 year history of the beer and drive awareness of the brand’s signature icon, the Chalice, which is the key image of the campaign.

The ads, created by Mother, will appear on key sites, including roadside, underground, national rail and digital screens in city centres. Key men’s lifestyle mags will also carry the adverts.

Taglines will include; ‘We were brewing beer in Belgium before Belgium was Belgian’, and ‘Master Brewers required. 600 years experience needed’.

James Watson, marketing director for Stella Artois Western Europe, commented: “Stella Artois has a rich advertising history and so it’s extremely important for us to continue that tradition. Our latest set of adverts leverage the heritage of Stella Artois, both as an experienced brewer and as a traditional Belgian brand, which combined reflects the high quality of our product. Similarly, the image of the chalice also encapsulates the sleek and sophisticated nature of Stella Artois and its products, supporting our position as a premium lager brand. It is this simplicity, along with the strategic placement of the adverts that will ultimately drive the success of the campaign.”

Media buying has been handled by Vizeum.

Stella Artois

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