New Select Living retirement village campaign created with Urban River

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By The Drum Team, Editorial

February 21, 2012 | 1 min read

A campaign to promote Eslington Mews and Springfield House, the brand new retirement village and care home from Select Living by Helen McArdle at Low Fell, has been created by Helen McArdle Care and Urban River.

The outdoor, radio and print campaign consisted of posters at Metro station boards, building site hoardings and on local buses, as well as print ads being featured across lifestyle magazines in the UK.

Rachel Todd, marketing manager at Helen McArdle, said: “The objective of the advertisement campaign was to increase awareness of the Low Fell development overall. The outdoor advertising in Gateshead has been the most successful as this has encouraged many enquirers to either call us directly or request a brochure pack via our website.”

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Urban River

Urban River is a creative design agency working from the seaside town of South Shields. We provide brands, printed literature and web design to Newcastle, the surrounding...

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