Kellogg's develops cereal Totes Amazeballs for The Charlatans front man Tim Burgess after he suggests idea on Twitter
Kellogg’s has developed a cereal for The Charlatans front man Tim Burgess after he announced his interest in developing a cereal to his followers on Twitter.
The cereal company has created Totes Amazeballs, after Burgess told his 20,000+ followers on Twitter that he wanted to create a new super cereal which would be Rocky Road flavoured, using the hashtag #totesamazeballs.
Having seen the Tweets, Kelloggs decided to commission the idea in the singer’s honour, with the cereal ultimately containing Kellogg’s Coco Pops Rocks, marshmallows, shortbread pieces and raisins.
This led to a conversation between Burgess and Coronation Street actor Anthony Cotton discussing the new cereal on Twitter, which includes a cartoon version of Burgess on the box (see gallery for picture of Burgess with a box of Totes Amazeballs).