The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 21, 2012 | 1 min read

Halifax has unveiled a new TV ad for home insurance, created by Adam and Eve.

The ad features a family playing football in the garden, with a rogue kick nearly sending the ball through the kitchen window.

However, the window is saved when the pet dog heads the ball out of the way.

In the background of the ad, the Halifax choir sings ‘I believe I can fly’, and are seen at the end standing in their usual 'X' formation.


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