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By Ishbel Macleod, PR and social media consultant

February 21, 2012 | 1 min read

To celebrate the fact that this is National Chip Week, a London chip shop has created a spoof version of the David Beckham H&M ad.

The Golden Union ad features the strapline ‘Forget London Fashion Week, it’s National Chip Week’.

Billy Drew, owner of the Soho based Golden Union Fish Bar, said: "We've been looking forward to National Chip Week all year and wanted 2012 to be one that everyone remembered.

“It's going to be a big year for Britain, with both the Jubilee and the Olympics, so we felt as though this week shouldn't be overlooked as an opportunity to celebrate a classic British favourite, fish and chips."

The original H&M ad is below.

David Beckham H&M

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