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Dogs Trust launches direct mail appeal with Soho Square

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By The Drum Team, Editorial

February 21, 2012 | 2 min read

Soho Square has created a direct mail campaign for Dogs Trust designed to raise money for food, shelter and medicine.

The survival-themed mail is dropping through donors’ letter boxes this month and tells the real-life story of two dogs who were trapped on a remote Welsh mountain until they were rescued and brought to Dogs Trust.

The mailer leaflet recounts how Molly and Rusty were lost on a mountain in the Rhondda Valley in Wales for a number of days. It shows dramatic scenes of the remote, harsh countryside superimposed with sellotaped images of the two dogs as a graphic illustration of the hardships they encountered.

The pack features a letter from Beverley Price, rehoming centre manager at Dogs Trust in Bridgend where the dogs were taken after they were found.

She tells the story of the dogs’ ordeal, the poor health they were found in and how the Dogs Trust nursed them back to health.

Adrian Burder, marketing director at Dogs Trust, said: “We wanted to remind supporters how they contribute to the food, comfort and specialist rehabilitation rescued dogs may need in order to nurse them back to full health and happiness.

"The story of Molly and Rusty is an inspiring one and the loyalty they showed each other is something Dogs Trust donors will find uplifting and inspirational.”

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