By The Drum Team, Editorial

February 21, 2012 | 1 min read

Colman's has launched a TV campaign to promote its Season & Shake range and its new Chicken Tikka Masala flavour.

Created by Karmarama, the ad transforms the Colman's bull logo into an eccentric life-size character who joins a family for dinner.

Gaelle Bouchard, brand manager for Colman’s at Unilever UK, said: “We wanted to create an advert that was centred around family but also captured the fun personality of the Colman’s brand. By creating the bull character we have brought an iconic element of our packaging to life and created the perfect atmosphere to show the modern element of a very traditional British brand.

“Colman’s Season & Shake is worth over £9 million and is in positive growth of 11.3% MAT YoY . The new advert is part of our plans to support the continued growth of Season & Shake and the whole sauces category in 2012.”

The TV advert is part of £2.2m marketing investment throughout 2012 for Colman’s Season & Shake.