The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Noel Young, Correspondent

February 21, 2012 | 2 min read

Long after the last kick of the Super Bowl, the winners are still rolling in for the ads that ran through the game . And here is the BIG winner worldwide . . . M&M's "Just My Shell" commercial from BBDO New York.

The 30-second commercial, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad Blitz, in which the site's users round the world voted for their favourite Super Bowl commercials, reports Adweek.

Chrysler's "It's Halftime in America" by Wieden + Kennedy, starring Clint Eastwood, finished second.

Debra Sandler, chief consumer officer of Mars Chocolate North America, told Adweek, "You had a new character added to the mix. We did a fair amount of teasing leading up to it And fundamentally it was a fun ad. I think BBDO just came through with a really entertaining spot. I think it brought a smile to your face."

Mike Yapp, director of creative content at YouTube, said YouTube's voting system—allowing the whole world to vote on the ads for a week—provided a great and comprehensive final ranking of likeability.

"YouTube is like a giant disco ball. It's basically a mirror on the trends, emotions and experiences of the whole world," he said.

As of Sunday, Feb. 12, viewers had watched Ad Blitz videos 133 million times, up 43 percent from last year.. Nearly 18 percent of all views came from outside of the U.S.

Chrysler Super Bowl

More from Chrysler

View all