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Thirst Pockets to sponsor ITV's All Star Family Fortunes

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By The Drum Team, Editorial

February 20, 2012 | 1 min read

ITV Commercial has signed up Thirst Pockets as the official sponsor of ITV1's All Star Family Fortunes.

The deal, negotiated by ITV Commercial, FME and Glenda Goveia at Zenith on behalf of Thirst Pockets, includes broadcast sponsorship and online catch-up.

The celebrity gameshow, hosted by Vernon Kay, returns this month and will run for seven weeks.

A Thirst Pockets spokesperson said: "We are delighted to be working with ITV. All Star Family Fortunes is a perfect fit for the Thirst Pockets’ brand. The main brand target is families with kids – a perfect match with this Saturday night viewing profile and the fun tone creates the perfect image."

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