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MRPORTER.COM launches outdoor advertising campaign

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By John Glenday, Reporter

February 20, 2012 | 1 min read

Global retailer MRPORTER.COM has unveiled a two week outdoor advertising campaign to help raise brand awareness.

Launching today on backlit six sheets at London Underground stations serving key retail districts -each displaying the key message: “you can inherit style or purchase it at MRPORTER.COM”, the campaign aims to target shoppers in the “last window of influence” 30 min prior to purchase.

Jeremy Langmead, editor of MRPORTER.COM, said: “At MR PORTER we're interested in style, talent and story-telling and so we chose people who encompass all three. Mr. Brando and Mr. Plant not only look good, have an individual style, and very different career paths, but they are descendants of style icons, too.

“Whether you inherit style or create your own, these men have managed to do both, and they lead in their respective fields as MR PORTER does as the leading global style destination for men.”

Media planning and buying was conducted by Out of Home International with artwork provided by MRPORTER.COM’s in-house creative team.

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