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Fortune Cookie creates new mobile site for National Rail Enquiries

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By The Drum Team, Editorial

February 20, 2012 | 2 min read

National Rail Enquiries has launched a new version of its site optimised for mobile users.

Designed and built by digital agency Fortune Cookie, m.nationalrail.co.uk offers users up-to-the-minute train information and details about travel disruptions.

Mobile users can also access station information to find out about local facilities, such as car parking and refreshments.

Chris Scoggins, chief executive of National Rail Enquiries, said: "We’ve seen usage of our mobile site increase significantly over six months and people using the main NRE website on mobile devices has more than doubled in the last year, showing a trend towards greater mobile access. But there was clearly a need for the mobile site to replicate the main website much more closely.

"The new version delivers a far superior user experience, and we’ll be introducing further enhancements on an ongoing basis. Early feedback and uptake of the new site have been extremely encouraging."

Justin Cook, CEO of Fortune Cookie, added: "Of course, we cannot guarantee that rail travellers won’t suffer delays and disruptions, but we can guarantee they’ll know instantly about anything that affects normal service wherever they are and from whatever mobile device they’re using."

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